Feature Writing Services
Content That Works
You happened to pick up a magazine or just came across a headline on some website/webpage while surfing. You paused to take a brief look at the article, but got hooked to it and read the entire article instead. Maybe or may not, you were looking for something specific that you found in that piece of text. Familiar experience. Isn’t it?
Now just pause and give a thought to what actually made you read on the article. You found it interesting, it appealed to your emotions or intelligence, or it provided a new perspective on some subject or topic. Or, it may be that it entertained you very well. This is what a Feature Article is expected to do. The Purpose
People like Feature Articles of all sorts – fiction, news stories, fact-based narratives, off-beat content, and so on. And each feature has a specific purpose:
- To introduce a topic
- To create awareness
- To educate the masses
- To impart depth to a news item
Further, unlike a piece of news, a reader has to go through the feature content to understand it, rather than simply scan the feature text. This means that the reader must find the feature article interesting and engaging throughout. It is only then that the feature will serve its intended purpose. Writing a Feature – Quite a Task
Writing is an art in itself, and so is Feature Writing. Each type of writing has its own peculiarities. Feature writing is so important that books have been written on it: Feature Writing: The Pursuit of Excellence by Edward Jay Friedlander, John Lee (Allyn & Bacon, Incorporated) The Art of Feature Writing by Earl R. Hutchison (Oxford University Press), and Professional feature writing by Bruce Garriso (Lawrence Erlbaum Assoc Inc.), just to name a few.
Making your feature article work requires excellent writing skills. Realizing the potential for providing Feature Writing Services, Arch Copywriting decided to make a foray in this segment. Our Feature Writing Service
With Arch Copywriting, you get:
- A Broad Choice of Subjects
Arch Copywriting can write feature articles on any subject that you want:
- Personal Anecdotes
- Profiles of Leaders, Celebrities, etc
Tell us the topic, tell us about the intended audience, provide other details, and let our feature writers do the rest of the job for you.
Be assured that you will get the content that works ¬– feature articles
- That are interesting
- That have focus, and
- Serve the purpose
Of course, they will be appropriate for the target audience.
Arch Copywriting has the ability to provide Features that subtly shed light on important aspects of a topic. Our writers blend factual information - not necessarily placed in a chronological order - with important events & quotes, as also other tits & bits, opinions & analysis to make the content engaging.
Arch Copywriting lays high emphasis on meeting its deadlines. This means you get quality content on time.
Well-written Feature articles finally translate into you having a happy & satisfied readership.
Newsletter Writing Services
Content That Works
What is written without effort is in general read without pleasure. Samuel Johnson
Newsletters are a powerful means of communication. And like every other communication medium, newsletters are quite demanding when it comes to writing effective content for the target audience.
Who is the Reader?
An important question that needs to be addressed in the case of newsletter writing is: Who the target audience is – employees, prospective customers, existing clients, or the business partners? The answer to this question will determine the majority of the newsletter content. A newsletter that is expected to serve as a marketing resource will have different content than the one that is intended for in-house communication. The former will be geared toward potential and existing buyers, whereas the latter will address the employees.
As regards the purpose, a newsletter serves various ends: It informs, educates, spreads a word, encourages, promotes business and products, builds awareness, gets feedback through questionnaires, announces events & outcomes, entertains, etc.
Like a newspaper, the content of a newsletter is varied and rich. From crossword puzzles and do-it-yourself articles, a newsletter may contain case studies and technical analyses. Each of its content part is unique and must be written and presented in a manner & language that is appropriate to the subject and the target audience.
Spell the Magic
Going further, an essential quality a newsletter must have is that it must be enchanting. This means more than a visual appeal and catchy, attractive page design – textual content that a reader finds compelling to go through.
You might have correctly figured out what information the readers would find interesting. However, how creatively you put the matter in words will determine the success of your newsletter. Good text always stands on its own, i.e., even without the support of charming graphics.
Our Newsletter Writing ServiceWriting a good piece of text is not a big deal. Of course, it’s not. But wait. In a conversation you know what and how to tell whom and whether they have correctly understood you. However, things are not obvious when it comes to a written word.
This is one aspect that if missed out cannot be corrected as immediately as in a face-to-face communication. There’s no way to know if the reader has understood what the writer meant. Of course, the writer does know and is pretty sure what he/she means, but the meaning the text implies might not be the same.
In this regard, Arch Copywriting can help you through its Newsletter Writing Service.
Benefit from our pool of writers well-qualified and highly experienced journalists. Their subject knowledge and professional expertise lend that most desirable attribute to your newsletter – clear & compelling content.
Review Writing Services
Content That Works
How is it?
Review – The First Guide
A review is the first thing that most of us would probably turn to before deciding on which movie to see this weekend or which book to buy. And if you are going to purchase a new cell, camera, or a TV, the decision will certainly hinge on the product review.
Review ¬– Authentic Presentation
What do the people want?
No firm would like to have its products or services ranked lower than the ones offered by its competitors. The review must be authentic and positive. After all, every product is targeted to a niche segment. The review should consider what the target market is looking for.
Small may be Important, Don’t Neglect
Let’s say, for example, you launch a new cell phone that has a standard 3.5-mm socket. A socket is not a big feature in itself. True and accepted. But what about the convenience it offers? It’s great! Now, going a step further, what if the review fails to mention this great convenience that users would certainly like to have?
Missing out a small feature would spell a loss for the brand, loss in terms of potential buyers lost to the competition.
Simple is More Acceptable
A reader is interested in knowing certain things about a particular product or service. Keep the review simple. No one has time to figure out the meaning of complex jargon.
So, it’s excellent, good, or just ok?
Here lies the essence: The reader wants to find out before hand, prior to investing the precious resources of time and money, whether the product/service is good enough? So, the review must make this point.
A review should be objective. It should not be biased by the likes and dislikes of the reviewer. If at all the review contains subjective statements, they should not be very forceful. Otherwise, it would spell incredibility for the author, i.e., the reviewer.
Our Review Writing Service
We write for the User – The Reader
We place high emphasis on the reader or user perspective. Each review is written bearing in mind the end user of the product/service.
Writers – The Experts
Each review is written by a reviewer whose knowledge, exposure, and domain experience justifies the review writing assignment. Obviously, you get the best review.
Check & Recheck
Every review is checked for the language ¬– to ensure clarity and perfection in the written word. This ensures that not a single error goes uncorrected.
As a result, your reviews are just perfect.
SEO Writing Services
Content That Works Trust is the number one SEO factor. Earn trust from your visitors by providing great content and search engines will follow suit. Keep a long term focus, tricks and shortcuts are not the way to earn trust – Matt McGee SEO – The Internet Marketing Strategy
In the increasingly competitive market place, companies have left no stone unturned. The same applies to online marketing or Internet marketing. SEO (Search Engine Optimization) represent yet another strategy for companies vying with each other to gain maximum online exposure and higher page ranking in search engines.
This Internet marketing strategy exploits how search engines process information and what information (keywords) people use the most often in online search. The web content is edited accordingly so that it ranks higher or appears at top in search results. Here comes the role of SEO copywriting. SEO articles are keyword-intensive write-ups, with those keywords/phrases that are used the most to locate online information about a particular topic or subject. SEO Article – It’s More Than Keywords
With more and more companies adopting SEO techniques and new developments being made, it becomes imperative that SEO articles represent the most authentic and up-to-date online information a reader can find.
However, providing keyword-rich content is not sufficient. It is equally important that the SEO content is interesting and has substance. SEO writing/ SEO copywriting is therefore quite a demanding task. Arch Copywriting Corp took up the challenge to provide organizations with unique SEO content that works. Our SEO Writing Service Services acrossbroad spectrum
Our SEO Writing Service is intended to serve clients across different segments and industries:
- Banking|Finance & Insurance
- Hospitality |Travel and Tourism
- Family |Social Life | Relationships
- Gadgets|Information Technology
- Healthcare|Diet|Food & Nutrition
- Life Sciences|Biotechnology|Medicine|Pharma
- News & Media
The list is almost endless. Content to Your Contentment
Our SEO writers are highly qualified and experienced professionals, aware of the latest developments in the field. Their commitment to deliver SEO content that works is ably supported by their writing & researching skills. The authors' original contribution is then further improved upon by our expert editors, all of whom have rich experience in delivering high-quality SEO content to our clients. Unique Content –Rich, Fresh, & Original
When you come to Arch Copywriting, you are assured of original, non-plagiarized SEO content that gets you ranked higher up in search engines. Moreover, the care taken to consider the reader perspective while placing keywords ensures that the SEO content serves the purpose of readers and is also interesting. This also ensures that the reader leaves your website with a good impression and an intention to revisit. This gives you both – a good image and high traffic. SEO Article Writing – The Workflow
The process of writing an SEO Article on a particular topic or subject begins with a writer who is necessarily a Subject Matter Expert. The write-up is then edited by an editor who is also a Subject MatterExpert. Correct language usage – American or British English – is ensured in the next step, namely, language editing by an American or British English Editor. Next, the article is edited by an SEO Editor. The SEO Editor ensures that the article complies with the SEO guidelines. Working in close cooperation with an SEO Specialist, the SEO Editor optimizes the content from the viewpoint of search engine indexing. This process ensures high-quality SEO articles that get top ranking in search engine results. Finally, the optimized SEO article is delivered to the client.
Video Transcription Services
Content That Works A picture is worth thousand words.And a video?
Arch Copywriting offers expert and accurate transcription of your videos. We offer quality video transcription services that are also cost-effective. What is Video Transcription?
Video Transcription means a depiction of speech sounds (contained in a video) in phonetic symbols (i.e., in written text). The text that represents those speech sounds is called a Transcript. And the person who does the work of transcribing is called a Transcriptionist. The Process
In the process of video transcription, a transcriptionist carefully watches the video and notes each & every dialogue. This written content – the transcript – serves as an exact documentation of all the events depicted in that video. Apart from dialogues, the transcriptionist sometimes also notes other sounds that lend clarity to the transcript. Time Codes
In addition to what is said in a video is the exact timing, the precise moment, at which it is said. Therefore, time codes are generally added in the transcript. A particular time code is associated with a certain dialogue/sound in the video. So, if a transcript contains time codes, it becomes possible for search engines to know exactly the individual parts (of the video) in which the corresponding dialogues/sounds appear. Our Video Transcription Service
Arch Copywriting offers video transcription services to different sectors, including schools, media, universities, businesses, and law firms.
We transcript videos of various types and formats:
Benefits of Our Service
- Types of Videos
- Corporate Training Videos
- Educational videos
- Movies and Movie Scripts
- Music Videos
- TV Series
- Videos of Seminar/Proceedings/Conferences…
- Video Formats
By availing Arch Copywriting’s Video Transcription Service:
- You get accurate transcription
- You are assured of timely delivery
- You get your videos transcribed from professionals
- You are freed from the requirement of submitting videos in a specific format
- You can have your videos of different types transcribed from one content provider
Be assured we diligently take care of your transcription needs.
Website Content Writing Services
Content That Works Get smart content - let the customers feel good on your website.
First impressions are lasting! And this holds true for websites too. Therefore, it is crucial that your website content is up to the mark. Good Presentation Plus Smart Content!
All the good that an attractive flash presentation can do to your website would go a waste if the textual content is poor. This fact is supported by the personal experience of many people – they do not stay for long on a website that has nothing much to offer in terms of information and the overall content. Nor do they revisit such websites. There is a reason to it: People look for specific information
when they visit a website. Their surfing is not aimless.
This calls for smart content. It’s a “Web” copy
So, if you want to have high traffic to your website and convert prospective buyers into customers, it is imperative that you pay serious attention to the content of your website. Here, Arch Copywriting, a web content provider, can help you with Website Content Writing. Give it a thought. Given the fact that the Web is an entirely different medium as compared to the print medium and requires a different approach altogether, web copywriting becomes all the more important. The Expertise
Developing smart content and copywriting for the Web entails an understanding of how visitors read the content. This is the first step toward effective web content writing. Visitors recognize within a few seconds
whether the website can serve their purpose.
So, You need the Experts – Arch Copywriting
- Smart Content or Too Much Content?
Let’s say you visit a travel website in your search of good lodging services/hotels in a particular city you intend to visit. Of the n number of listings, each with detailed information, how many would you read completely? And do you actually read the entire webpage when you are looking for that specific thing that’s on your mind? Of course not! This is it. That’s why web content writing is so crucial for your website.
- Providing Smart Content Means Being More Than Appropriate
Having appropriate content is just not enough. How you word the webpage content to make the visitor stay on your site would be a decisive factor. Missing on this aspect would mean the visitors quickly leave your webpage – maybe never to come again.
- We Meet Your Expectations
When you come to Arch Copywriting for Web Content Writing, keep your expectations high. We at Arch Copywriting respect one thing - Your individuality: Your business is unique in the segment you serve. The products & services you offer have distinctive features that set you apart from your competitors. Your business model has its own exclusivity. So logically, the content for your website must also be tailored accordingly. Our web copywriters have a keen sense of web content development. Our web content writers know how to deliver the relevant information while allowing the visitors to simply scan the text. That’s smart content.
- Improved Web Experience On Your Site
Our Web Content Writing Services help you improve the visitor experience for your website. Convinced that this is the page that answers their questions, the visitors happily read on. “Nothing great,” we would say. This is what we believe smart web content should do, anyway.
- Services Across Sectors
Arch Copywriting provides smart web content for
- Marketing Companies Educational Institutions
- Corporate Training Institutions
- Financial Services
- Health Industry
- Tours & Travels
Indeed, to us, it’s a pleasure to serve you, whichever sector you may belong to. We assure you smart content delivered to you well in time. That’s our commitment.
The terms “caption” and “subtitle” both denote the on-screen text that render dialogue. The terms are sometimes used synonymously. However, there’s a difference: Captions are intended for deaf and hard-of-hearing people, while subtitles are intended for those who can hear but do not understand the spoken language. As a result, subtitles do not include the names of speakers and descriptions of sound effects (e.g., the sound of a ringing phone or door bell, the sound of footsteps, etc.). Accessibility – A Good Consideration
A video, or audio-visual content, is a piece of communication. Like any communication, it has a specific purpose such as to educate, inform, and entertain. Making the content accessible to deaf and hard-of-hearing people is a good consideration and helps serve the purpose over a wide range of audience, as people who find it difficult to follow the dialogs can read what’s being said. So, subtitling or captioning is quite desirable. Arch Copywriting provides captioning/subtitling service to help you make your audio-visual content accessible. Closed Captioning – A Requirement
In the US, closed captioning has become mandatory for online TV broadcasts. Closed captioning would be of benefit to not only those who are deaf or hard of hearing but also those for whom English is the second language. Captioning – It Has a Benefit
Incorporating subtitles or closed captions in an online video offers a benefit: The video can be listed in search results. This enhances the chances of the video being watched by more number of people. In other words, subtitling/captioning can help generate more traffic to a web site. Captioning – It’s Easy. No, Its’ Difficult!
Captioning has two parts: (1) Preparing captions/subtitles for a video. (2) Placing the captions in the video. The first part is easy, while the second one is little difficult.
Caption placement has two aspects: (A) The position where a caption/subtitle is placed and (B) the time when the caption appears. The caption needs to be located such that it does not obscure or hide an important graphical/visual element. And the moment the caption appears must coincide with the timing of its corresponding dialogue. Captioning – It’s Economical
Subtitling/captioning is preferable to dubbing. This is because the captioning cost is 8% to 10% of the cost of dubbing. Our Captioning/Subtitling Service
Arch Copywriting has a team of expert subtitlers who have rich experience in subtitling/captioning.
Our subtitlers are well versed with many video formats: Beta, Betamax, Betacam, Betacam SP, Betacam SX, Digital Betacam, DV, MiniDV, DVCAM, DVCPRO, DVCPRO50, DVCPRO HD, HDV, Flash, RealMedia, QuickTime, MPEG, MPEG-4, VHS, VHS-C, S-VHS, S-VHS-C, D-VHS, Windows Media Workflow at Arch Copywriting
At Arch Copywriting, the process of subtitle preparation comprises the following steps:
- Receiving the source video
- Checking the time code reference on video
- Importing the video to workstation
- Setting style parameters for captions/subtitles
- Preparing caption/subtitle text
- Adding timing cues
- Reviewing captions/subtitles against audio & video
- Delivering subtitle file
For delivering perfect captions, the audio quality must be good. During the process of subtitle preparation, we accurately time each caption/subtitle to appear at the perfect time so that the caption/subtitle matches the dialog.